Once you have a blog, it seems like people should come to read it. However, that is not often the case. You have to work to get traffic to your blog. One right way to do it by incorporating social media into your marketing campaign. Here are ways that you can use social media to increase traffic to your blog.
You should be on Twitter and Facebook. If you can handle a few more, you should be. Instagram, Pinterest, and Snapchat are some good ones to try, though you should make sure that you choose sites wisely. Some work better for some businesses, while others are more popular for other types of businesses.
You have to be active on them. Make sure that you are posting regularly and interacting with those who are liking, sharing, and responding to your posts and tweets. It can also help to like, share, and comment on other similar businesses so that you can catch the attention of their followers.
Every time that you publish a new blog post, you need to let everyone know on social media. If you don’t see any response, you can always repurpose your content and post about it again. The more that you get the information in front of readers, the more likely it will get noticed.
However, you can go overboard so make sure that you just don’t copy and paste it several times. Make changes and see what works and what doesn’t.
Since there are so many posts and tweets, you have to find a way to catch the attention of your readers. The easiest way to do so is by adding images. Posts and tweets that are only text are often overlooked in favor of those with images. However, it is important that your images relate to your blog post. If not, you will upset some of the readers and may lose them.
While adding a link directly to your blog post is necessary, it doesn’t always mean that readers will follow through and actually click on it. Make sure that you add something that tells them that you want them to read your latest blog post.
Google Analytics is essential for marketers who are trying to get traffic to their website and blog. Make sure that you take note of what types of posts and tweets work for your readers and which fall flat. Also, pay attention to the timing. By looking at your analytics, you can see when your ideal audience is online and searching, even if that is not necessarily when others say that you should be posting!
Though most people think that they will write a blog post and everything will fall into place, the simple truth is that it takes work to get traffic to your blog. However, social media is a great tool to help your readers discover your blogs. The first thing that you need to do is have profiles at several sites and use them regularly. If you only post when a new blog comes out, it may get lost in everyone’s feed. For this reason, you can re-post about your blogs, as long as you as you change the wording around. Otherwise, it may feel spammy and get overlooked. Images are another way to catch the attention of your readers!
Worth Reading: 5 Tips For Supercharging Your Blog Traffic
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