What is the importance of organic CTR and how to improve it

Organic search traffic is the most valuable and essential traffic for any blogging site. So getting organic traffic is quite crucial for any blogger.

What is the importance of organic CTR and how to improve it Click To Tweet Well, nothing new about that. We all know about it. But there is another essential factor for organic search we can see in Google search console. When we check search analytics of our website or blog on search console, we can see CTR. Now many newbies may not know what CTR that can be seen in search console and what is the importance of organic CTR for a blog is. I am going to give you the answer and make it clear for you if you never heard about CTR before.

The CTR or Click-Through rate on Search Console is the click rate on your page on search results. It’s calculated by separating the aggregate number of clicks with impressions and multiply the value with 100. After that, we get the value as the percentage. For example, if the number of clicks is 100 for impressions 1000, then the CTR will be: (100/1000)*100 = 10%, so the CTR of search console is the percentage value by which it implies the click rate of your blog post on Google search result.

CTR or click-through rate is quite essential for a blog or any types of website.
It is clear to you that more organic CTR you will get for your blog means more search traffic you will get on your blog. But this is not the only reason to give it so much importance. If you think that as the only reason then I am going to tell you that CTR plays an important role to rank a page on Google. So the SEO profoundly affected by the CTR. If you get a higher amount of CTR, then Google will rank your page higher. That means the overall SEO of your blog or site will be improved. I will give you an example; you will understand easily how CTR can improve your Google rank. Suppose, for a specific keyword, one of the pages of your blog is at position 5 on Google search results. But peoples are clicking your page on Google search results more than the pages in area 3 and 4. Now Google will understand that people’s finds your content more relevant to them for that specific keyword. More peoples clicking on your page means your CTR for that keyword is higher. It will send a strong message to Google.

Now, what Google does?
Within one or two weeks, Google will give your page higher rank and place your page before those pages that appeared in position 3 and 4. So you can see that higher the organic CTR value will rank you higher on Google. Click-through rate is also a ranking factor of Google algorithm. So you should improve your organic CTR for your blog.

How can you improve the CTR of your Blog?
Here in this post, you can read in details about 5 ways of improving your organic CTR – 5 Effortless Ways To Improve Google Organic CTR of Your Blog Post. However, in this post also, I am going to tell you some practical ways that can help you to improve organic CTR of your blog. Below is given some of the possible ways of improving the organic CTR that works quickly.

The title tag is the first thing that peoples see on search results. So you have just one chance to impress the user by creating an appealing title tag. If your title tag is attractive and appealing, then more users will click on it, and you can see the improvement in your organic CTR. Meta description also plays an important role. So keep your focused keywords in the meta description too.

Pages with rich snippets tend to get more click than those pages without rich snippets. If you don’t know about rich snippets, then below is the picture the of the search result with rich snippets:

Related: 13 Ways to Improve Your Organic Click-Through Rate

Rich snippets are unique types of necessary code or schema markup that can be read by Google and most of the popular search engines.
From the above picture, you can quickly realize these types of results on the search result page can get more clicks from users and help your blog to get higher CTR.
If you are running your blog on WordPress, then you can use the Author hReview WordPress plugin that can help you to show schema reviews on search results. All In One Schema Rich Snippets is another great WordPress plugin that supports multiple types of schema.

Related: 5 Urgent Reasons to Improve Your Organic CTR Rate Right Now

Do you know that Google search console has the free tool that can help you to improve CTR of your older post effectively?
You need to go to Search traffic > search analytics and there you will able to see the keywords for which your blog is ranking for.
From the above options, click pages and click on pages that have CTR below 5%. After that click on “Queries” from the top and you will able to see all the keywords for which your pages are getting impressions. Now, look out to those keywords that have very low CTR.

You just need to modify the title tag as well as meta description tag of that page. You have to put the keyword in your title tag and meta description tag. Now if the user searches with that keyword and gets your pages in search results, then the chances of clicking your page will be higher because the user will see your page title containing the keyword the search for. After you read the above content, I hope you have understood the importance of organic CTR for your blog. You also have got 3 ideas to improve the CTR of your blog which will work quickly, and you can see the result.

( About the author: This is a guest post written by Faruque Ahamed Mollick)
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