Regardless of what kind of blog you have, it’s important for people to find it. SEO is what will ensure people can find your blog when they’re conducting a search in the search engines. Failure to focus on search engine optimization can cause big problems in terms of visibility.
Luckily, there are a few SEO tips to help you along the way.
Focus on a Niche
You don’t want your blog to be so generic that it looks like every other blog out there. Instead, you want to focus in on a particular subject. Don’t be afraid to narrow in on it so much that it only applies to a small subset of the demographic.
When you have a niche blog, it makes it easier for people who do want that kind of information to find you. Otherwise, you run the risk of remaining invisible because you can’t compete with the bigger blogs.
It’s important to establish a long list of keywords that you are going to target throughout your blog content. You should have a combination of short tail and long tail keywords. Remember, you never know what people are going to type into the search bar in order to try and find you. As such, you need to appeal to everyone. Some people will ask full questions while other people will enter one or two keywords.
A keyword planner can also help you to determine what keywords to use based on competition as well as words that you may not have thought of. If you plan on using AdWords, it can also provide you with some performance forecasts for pay per click marketing.
Use Keywords Everywhere
Too many bloggers make the mistake of using keywords in the content alone. While you do want to use keywords here, they also need to be used in other areas. You want to use the keywords within your title, within subheaders, as well as within the metadata that remains invisible to site visitors.
Search engines have what are known as spiders that crawl websites to look at what’s on them. If you place keywords in more places, it will be easier for the spiders to know about your website.
You also want to make sure that you don’t go overboard with keywords. There is a concept known as spamming. If you have a large keyword density on your content, such as 10%, it will identify your blog as spam. This means that you are less likely to appear on the top pages of a search engine because the search engines have assumed that you don’t have any quality content to share with people.
You want to give your site visitors a reason to follow your blog. In order for this to happen, they need to be engaged. The last thing you want to do is fill your page with nothing but words. Large blocks of content can be extremely intimidating – and extremely difficult to read at the same time.
Adding media, such as photographs and videos, will help to add excitement to your page. Changing up the level of media that is on a blog will also help with your search engine optimization. You may find that you rank higher once you start to add a few photos and videos.
Create Internal and External Links
You also need to establish your site as being well organized and popular. Internal and external links will help with this. Internal links will bring people to various other parts of your site. External links will also show that you are providing reference points for people. As other sites link to you, it will also help with your search engine optimization.
By incorporating more tips into your blog, you can enjoy a higher level of visibility. Within no time, you can have more site visitors to ensure that your blog isn’t there for nothing.
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