6 Easy Steps To Run A Facebook Ad Campaign Click To Tweet
Facebook is a great place to run an ad campaign for your newly publish blog/website or a store. Today in this article I will show you how to start one; even if you are a beginner. First, let’s analyze why Facebook is such a great platform to run ads. Facebook knows Almost everything about you; they know your name, your job, your education, your location, your income, who you are friends with, what interest you have, what you have bought in the past (to some extent), etc. In marketing knowledge of the target is key. If you knew the inter-workings of a person, you would easily be able to play to them. Facebook is also significant because they do the legwork, it is super simple to set up, and ad and they will do the rest. So without further ado lets jump into it.
Step 1: First lets set a goal, this will give you a direction to work. Do you want to make sales, or bring awareness to a brand, etc? Now that we have our goal in mind lets break it down more, for this tutorial we will be using the Conversion (Making sales) intent. So, how many deals do you want to make? Write it down.
Step 2: Let’s make a budget for the ad. How much do you want to spend a day? I recommend starting small ( $10/ day). It will give you a good “feeling” for the market and what is working and what is not.
Step 3: Who are we advertising to? Let’s make an average customer. Say you are targeting 35-year-old males that speak English in the USA that like Hockey. We can put that all in with Facebook’s GUI (Guided User Interface). It may sound like a particular group but we like specific, I would sooner reach 100 people that are going to buy, than 1,000 people who will not buy.
Step 4: Now that we have to make the actual ad itself. First, go to “Manage ads” in the drop-down in the top right portion of your screen. Let’s go to “Create New Advert.” Now we can select a video or image, I recommend a video but if you don’t have one, no worries, we can upload a picture. Now we add some text and a call to action, keep it short and sweet. Put a little information about the product and ad a link in the text and say “Buy now!” and launch the ad!
Step 5: now that we have made some sales you may think that the tutorial is over; you would be wrong. Now is the time to tweak what we have and scale. If you want to, you can create a “Lookalike,” that just takes the profile of who purchased a product from us and sent ads to people who fit that mold, thus making more sales in theory. We can also scale up. If you are paying $10 a day in ads, and making 20 sales a day, let’s bump it up by $10-$50 increments, and continue to do so until you don’t see a correlation with sales. So if you are only gaining 5 sales per $50/ day then you have reached the market cap, I would pull back some money and reinvest it in the business or a different ad.
Step 6: Profit. Now we are making some big money selling products/services via Facebook Ads. All that’s left to do is keep working on new products and rinse and repeat the Ad tutorial. I will be honest; this is not a get rich quick type of method. However, this method does it the sustainable way. This method can be expected to bring in money over and over again as opposed to a get rich quick method.
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