Blogging is one of the oldest forms of marketing on the internet, and it’s here to stay as much as an email. Getting your business blog found, though, is still one of the biggest challenges in marketing. With statistics showing over 30 million blogs in existence this year alone, you can see what you’re up against.
One secret to rising to the top of search engines is the keywords you use in your blog. SEO can often become complicated in other areas. Nevertheless learning about how to properly create and optimize keywords is an essential first step in mastering SEO in your blogging.Blogging and SEO Tips: Finding the Right Keywords. Click To Tweet
Researching Popular Keywords
Some bloggers think simply writing freely and organically is enough to generate keywords to move up the Google ranks. While this can work sometimes, it’s better to research specific keywords related to your business or industry.
Fortunately, Google is the ultimate source for researching keywords. Their keyword planner on Google AdWords is the first place to go to find keywords bringing the most impact.
Creating unique keywords associated with your industry niche is important, though don’t be afraid to use keywords that work for others. It’s here where you can see which ones pack the most punch.
SEMrush is another good source for this. They can even help you look in on your competitors to see what keywords work for them.
Using Your Keywords Naturally
Once you’ve found a set of keywords you know will help your Google ranking, you have to include them naturally in your blog text. If you overuse them, you’ll end up being punished by Google for keyword stuffing.
Be sure to write in a natural way as you add in your keywords. It might take a little practice if you have no prior experience.
You’ll want a little strategy on where you place your keywords to make the blog flow better. Optimizing for both human readers and search engine crawlers is going to mean placing your keywords in more than just the body of your blog text.
Smart Keyword Placement
The first place to post your keyword is in your blog’s title. Can you naturally fit one of your keywords in the title without it looking forced?
Doing this helps considerably in the chance your blog turns up in the first ten search engine results under those search terms.
Placing other keywords conservatively in your headings or subheadings help as well. Don’t forget to place one of the most critical keywords in your opening sentence and your concluding paragraph.
Your keywords also go in your title tags and meta descriptions. If you’re unsure how to do this, all it takes is using some simple code. Your title tag essentially lets places like Google understand what your blog is really about.
Link building is an essential SEO principle that may require an SEO expert in some cases. Even so, adding some keywords on your own into anchor text does a lot to improve your SEO.
In most cases, you should link to other websites backing up the credibility of your blog content. Posting links like this also help establish relationships with other bloggers who write about the same topics you do. They’ll likely return the favor and include links to your blogs, increasing your SEO presence.
It’s still ok to include links once in a while to your own previous blogs to back up your expertise.
Overall, it pays to have someone else read your blog, especially an SEO expert. Having this perspective from a third-party helps to scope out things you might not readily see.
Keep visiting us at Flywithpro as we continue our series on blogging and SEO tips.
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